Top 7 Sources to Keep Tabs on Quickly Evolving App World

July 28, 2015 | Rob Weber

Top 7 Sources to Keep Tabs on Quickly Evolving App World

I’ve been blogging for over five years with my thoughts and insights on the ever-changing world of apps and games. In this post, I wanted to share my favourite "Go-To" sources that I regularly visit for news and opinions impacting the app industry.

Are You Punishing Players Who Pay?

July 15, 2015 | Rob Weber

Are You Punishing Players Who Pay?

Rethinking Monetization Strategies that Are Choking Valued Players Out of Your Game. There is a recurring monetization strategy that makes users stop playing. Logically, developers may feel that if they identify users who are willing to pay for a premium experience, that they need to remove free rewards which should push those paying players to buy more. But it’s flawed logic. Read More >

NativeX partners with Square Enix for Lara Croft: Relic Run

June 8, 2015 | Rob Weber

NativeX partners with Square Enix for Lara Croft: Relic Run

Last week, Square Enix launched Lara Croft: Relic Run, their first free-to-play mobile game from the iconic Tomb Raider series, which is available for both Android and iOS. Speaking on the new monetization strategy, Iain Riches, producer of Lara Croft: Relic Run, says, “We are proud to partner with NativeX who provided everything we need with a single SDK solution, immersive native ads and proprietary Lightning Play video technology.”

Announcing the new "NativeX Publisher Reporting API"

April 29, 2015 | Steven Stewart

Announcing the new "NativeX Publisher Reporting API"

The NativeX Publisher Reporting API allows publishers to retrieve monetization performance data via an API feed. Publishers can benefit from this service by automating the import into their own analytics tools and by using the information to drive their mediated ad delivery prioritization.

Gain Market Share with an Unexpected Target Audience

April 13, 2015 | Steven Stewart

Gain Market Share with an Unexpected Target Audience

Many apps appropriate for general audiences currently ignore a large and potentially valuable part of their market – children under 13. What is the best way to serve a young audience while staying COPPA compliant and gaining the trust of parents?

NativeX Launches New Video Ad Format

March 16, 2015 | Steven Stewart

NativeX Launches New Video Ad Format

Introducing a new Mini Multi-Offer ad format "Triad." Triad combines the latest mobile video ad technology with NativeX’s industry leading selection of native advertising formats to give users the choice of which ads to engage with.

The Ultimate GDC 2015 Party Guide

March 2, 2015 | Steven Stewart

The Ultimate GDC 2015 Party Guide

GDC is really the only time of the year that everyone makes it out to San Francisco so skipping the parties isn’t an option if you want to get the face-time you need. At least now you can scan your options and prioritize. To save you the time of having to comb through EventBrite, Twitter, and other event lists floating around, we compiled a list with ALL of the parties at GDC 2015.

2014 was a “Banner Year For Innovative Mobile Ad Formats”

Jan. 7, 2015 | Ythan Pratt

2014 was a “Banner Year For Innovative Mobile Ad Formats”

AdExchanger recently published an article about the death of the banner ad and the companies that are building exciting alternatives for mobile ad experiences.

Top 10 Blog Posts from 2014

Dec. 23, 2014 | Ythan Pratt

Top 10 Blog Posts from 2014

Every year we publish dozens of articles on the NativeX Blog about app monetization, game development, and user acquisition.

Do Apple’s Utility Apps Pose a Threat to Mobile Game Developers?

Dec. 9, 2014 | Ythan Pratt

Do Apple’s Utility Apps Pose a Threat to Mobile Game Developers?

Apple’s newly free utility apps completely dominated the Top Free Charts for iPhone all fall. Do these apps pose a new threat to mobile game developers?