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App Store Optimization (ASO) is the process of improving various elements of app submission and marketing techniques to help achieve higher ranking in an app store’s search results. With 67% of users reporting that the last app they downloaded was found via an app store search, how to improve search ranking within those stores has become one of the most critical publisher ASO requirements. This white paper addresses the various free and paid solutions available to better understand the scope of what to do in order to achieve better app visibility, discoverability and conversions.
WHAT QUESTIONS DOES THIS WHITE PAPER ANSWER?
Ryan Weber, Co-Founder / Chief Product Officer, NativeX
Japheth Dillman, Co-Founder / Chief Creative Officer, YetiZen
Hugh Kimura, Marketing Manager, Apptamin
Gabe Kwakyi, Co-Founder / CEO, Incipia