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What is LINE? Japan's Super App Explained

Mingyue Zhu | Marketing Coordinator

2024-01-04

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Bridging Cultural Gaps: Insights from Nativex’s Award-Winning Campaigns

Discover how Nativex’s cross-cultural campaigns for Haidilao and Saudi Tourism drive brand success globally, bridging cultural gaps and connecting with diverse audiences.

2024-11-21

Nativex Becomes an Official Google Partner

Our partnership enables Nativex to leverage Google’s extensive ad ecosystem, solutions, and global reach, to support brands scaling internationally.

2024-11-07

Cracking the Code: How Grab Conquered the Chinese Tourist Market with Hyper-Localization

In this analysis, we explore how Grab successfully penetrated the Chinese tourist market through a strategy of hyper-localization. By tailoring its services to meet the unique needs and preferences of Chinese travelers, Grab not only enhanced user experience but also built strong brand loyalty. Discover the key tactics that enabled Grab to navigate cultural nuances and establish itself as a leading player in this competitive landscape.

2024-09-29

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