" alt="">
Welcome back to the 22nd installment of XploreAPAC Pulse, your trusted source for staying up-to-date with the ever-evolving APAC region! As always, we remain committed to delivering the latest insights on mobile technology, digital marketing, and advertising in APAC, ensuring you stay ahead of the curve.
Join us once again for this recurring series and dive into the freshest perspectives on all things mobile, digital marketing, and advertising in the dynamic APAC landscape. Our flash news updates will keep your finger on the pulse of this vibrant region, providing you with invaluable knowledge to fuel your success in APAC. Let’s explore together!
Faced with diverse tastes across its global audience, Haidilao partnered with Nativex to tailor its 30th-anniversary social media campaign. Using influencers and localized content, together we achieved over a billion social media impressions, increasing in-store traffic, and expanding its global footprint.
Source: Nativex
miHoYo’s new Gacha game, Zenless Zone Zero, has taken the world by storm and is reaching the top of the grossing charts. This impressive feat is driven by strong player spending, particularly in Asian markets. Zenless Zone Zero’s success highlights the continued importance of Asia as a lucrative region for the Gacha game genre.
Source: AppMagic
China greenlit 104 new video games in June, including titles from Tencent and Alibaba. This marks a rebound for the industry after a freeze earlier this year. Additionally, industry leaders are investing in the recovering market with a new private equity fund.
Source: South China Morning Post
Video game commerce company Xsolla is expanding its presence in China with a new office in Beijing, aiming to help Chinese developers bring their games to a global audience. This move strengthens Xsolla’s commitment to the gaming industry in China and worldwide, following their recent expansion of payment solutions in Southeast Asia.
Source: Xsolla
Looking to launch your campaigns in the APAC region?
APAC’s enormous mobile market presents incredible opportunities for advertisers globally. With the right partner, these opportunities can be harnessed to their fullest potential, and we are confident that we can be that partner for you. At Nativex, our cross-cultural experts have an unmatched understanding of the APAC mobile market, launching our latest XploreAPAC initiative.
As an authorized ad service provider, we have established partnerships with prominent media outlets such as TikTok, Meta, Snapchat, Twitter, Line, WeTV, KakaoTalk, and more. If you aim to expand your advertising campaigns in the world’s largest mobile markets, contact the Nativex team today. We are dedicated to elevating your marketing ROI to new heights.
Southeast Asia is experiencing rapid growth, boasting a sizable user base, increased purchasing power, and enhanced internet infrastructure. As a result, this region has emerged as one of the most dynamic and promising areas globally. For brands and advertisers looking to capitalize on this potential, it is essential to grasp the unique factors that contribute to Southeast Asia’s allure.