Nativex Drives Hengxin Electronics’ Success in Penetrating the Latin American Market, Achieving Record-breaking Daily Sales for New Consumer Electronics Products
As the trusted global marketing partner for Hengxin Electronics, Nativex understands the unique needs and characteristics of different user scenarios. We developed exclusive promotional strategies that have successfully expanded Hengxin's brand visibility with splash screen ads, diversified store traffic through multiple channels, and innovative creative content. This approach has resulted in millions of product exposures and achieved remarkable sales during major promotional periods, including more than 1,000 orders in a single day and generating a daily GMV exceeding $10,000 in Mexico.
About Hengxin Electronic
Hengxin Electronics is a leading distributor specializing in delivering exceptional audio solutions. Their focus lies in innovative audio devices like headphones and speakers, and they are committed to enhancing their market share in global territories by orchestrating seamless growth across all aspects, from production and product curation to promotion, sales, and customer retention.
Goals and Challenges
Regions such as Southeast Asia, Latin America, and Africa have become pivotal markets for exporting consumer electronics (3C) products due to their economic growth and the development of e-commerce infrastructure.
However, brands often encounter the challenge of low brand awareness when entering these new markets with cross-border products.
To address this, Nativex crafted the following marketing goals for Hengxin Electronics：
Enhance brand awareness in the Latin American Market
Drive product sales through expanded brand awareness
Marketing Strategy
- Combine Global IP with Localization Elements in Ad creatives to Drive User Engagement
Leveraging the globally renowned Transformers IP, Nativex integrated headphone products into the content to captivate users and enhance cross-category awareness:
Elevating the audiovisual experience for an immersive feel: Nativex selected movie-grade soundtracks and blended them with iconic characters and festive Christmas elements. This mix of visuals and acoustics matched the season and the brand image, driving the desire to purchase among users.
Additionally, Nativex used compelling call-to-action (CTA) techniques to guide users through the purchase journey. By incorporating clear CTAs into the advertisements and directing users to the brand’s online store through external links, we saw a significant rise in conversion rates as users smoothly transitioned from showing interest to making purchases.
- Multi-channel Promotion for Precisely Targeting 3C Consumers
Nativex effectively boosted brand exposure and directed traffic to Hengxin Electronics’ Mercado and Shopee stores through Kwai brand ads and Meta (Facebook) performance ads.
Kwai splash screen ads for enhanced brand exposure: During the Christmas promotion period, Nativex created Kwai brand splash screen ads to showcase the headphone products, generating millions of impressions and successfully capturing user attention. Moreover, by incorporating redirect links within the ads, we guided potential customers on the Kwai platform to explore and buy more products at Mercado’s flagship store, ultimately boosting sales conversion.
Expanding audience reach through efficient external traffic diversion: Nativex recommended a focused approach on Meta (Facebook) channels, capitalizing on Facebook’s large user base and advanced advertising targeting capabilities. This approach, combined with compelling ad creatives, enabled us to expand product reach through external traffic diversion. By directly showcasing products to potential 3C consumer audiences through platform ad exposures, we successfully directed users to Shopee’s flagship store for further information and purchase options.
- Snapchat has also emerged as an effective channel for reaching target audiences in the 3C industry. Brands can leverage creative techniques such as influencer endorsements, unboxing reviews, and feature-focused vlogs tailored to users’ daily routines, to capture the attention of the 3C audience on the platform and encourage them to make purchases. Additionally, Snapchat’s filters and AR technology enable brands to simulate real-life usage scenarios for electronic products, fostering greater interaction and building trust between the brand and consumers.
Campaign Results
Through customized strategies, breakthrough ad creatives, and constant content optimization, Nativex has successfully assisted Hengxin Electronics in attracting high-quality traffic and achieving millions of product impressions for the brand.
Nativex is a leading digital marketing platform committed to helping brands and apps achieve cross-regional growth. With a specialized focus on media buying, influencer marketing, and creative customization, we provide innovative solutions to expand our clients’ reach across global markets.
Contact the Nativex team today to start your business!