• Capitalizing on Vertical Channels to Launch Blockbuster Products and Expand Brand Reach

Drawing on the experience with TikTok Shop operations, Nativex recommended ONLYOU focus on launching cost-effective products priced between 25-45 CNY.

ONLYOU created captivating video content that showcased the product’s unique features and effects, quickly capturing consumer interest and overcoming initial market barriers.

Building on this successful strategy, ONLYOU expanded its product line to include skincare and base makeup products like sunscreen, foundation creams, and cleansers. This expansion allowed them to cater to target audiences in their daily routines, travels, and various scenarios, resulting in increased overall store sales.

• Collaborating with Influencers to Address Consumer Pain Points

Through in-depth research and analysis of popular beauty content on TikTok, Nativex identified that Indonesian young women were highly price-sensitive and influenced by advertising content and trending influencers on the platform.

Nativex also discovered that emphasizing product benefits such as high protection value, waterproof features, and concealing effects in advertising creatives can lead to significant sales conversions.

Capitalizing on these insights, Nativex’s creative team designed tailored content strategies for ONLYOU, combining functional demonstrations with influencer endorsements:

Immersive product introductions and usage tutorials: By showcasing the product’s texture, concealing effects, and waterproof/sweatproof capabilities through voiceovers and tutorials, ONLYOU enabled target consumers to experience or replicate the product usage process, directly addressing their pain points and fulfilling their needs.

Thematic influencer collaborations to cultivate interest: Nativex adopted a wide-reaching approach by selecting influencers whose style aligned with the brand’s identity to create themed content for different age groups and various usage scenarios. For example, they focused on daily makeup for students and essential base makeup for festive gatherings. This strategy successfully generated high-converting content that resulted in increased product sales.

• Dual-Channel Strategy with TikTok & Meta: Multi-Touchpoint Coverage of Consumer Journeys

TikTok Advertising: Customized audience group targeting for expanded reach
With TikTok Shop back in Indonesia, ONLYOU recognized the platform’s importance as a key social media marketing channel. They utilized video content marketing and influencer collaborations to drive sales growth.

Based on the characteristics of Indonesian TikTok users, Nativex recommended an inclusive advertising strategy that targets specific audience groups interested in beauty, trending themes, and makeup. As a result, ONLYOU tapped into the platform’s e-commerce audience pool, broadening its reach.

Meta Advertising: Expanding Shopee Mall’s Traffic
To overcome the challenge of unstable organic traffic and sluggish sales growth on the Shopee platform, Nativex employed Meta (Facebook) ads to drive off-platform traffic to ONLYOU’s Shopee store. This approach facilitated stable sales growth.

Leveraging Meta’s vast user resources and advanced targeting features, ONLYOU integrated promotional resources and reused high-converting influencer video content to precisely target beauty consumers. This strategy guided them to visit the Shopee flagship store for additional information and to make purchases.