Nativex Empowers Overseas Tourism Bureau to Capture the Chinese Market with Compelling Creatives
Nativex, a leading global digital marketing platform, assists overseas tourism bureaus in successfully entering the Chinese market and enhancing the recognition and appeal of their travel destinations.
Goals and Challenges
The client sought to leverage Nativex’s media buying services during their summer campaign to boost exposure to their promotional videos and increase awareness of local tourist attractions among Chinese travelers. To meet these objectives, Nativex established the following goals:
Achieve significant growth in followers on its official social media account.
Improve CPM and CTR for ad creatives.
Marketing Strategy
Nativex offered a comprehensive suite of high-quality localized services, including copywriting, design, voice-over, and distribution strategy for ad creatives. With meticulous attention to detail, Nativex effectively showcased destination highlights to the Chinese market.
- Flexible Advertising Strategies for Maximum Reach:
Nativex selected high-quality advertising slots on popular Chinese social media platforms, targeting specific audience segments to ensure optimal ad exposure and reach the desired customers of the tourism bureau.
- Value-added Services to Achieve KPIs and Gain Additional Followers:
1. Created optimized landing pages for the brand’s official accounts, featuring persuasive copywriting to attract user clicks.
2. Nativex took a non-traditional approach by redirecting action links to the official social media account instead of the official website, encouraging users to become new followers.
3. Enhanced the content on the official website to improve follower retention and engagement, effectively converting casual followers into loyal fans.
Campaign Results
Throughout the campaign, the client’s brand experienced remarkable growth, surpassing the KPI targets for both CPM and CTR. Ad creatives made by Nativex gained over 12 million impressions, over 5.3 million views and over 350K clicks.
Looking for a professional Chinese market expert to work with? Nativex is here to bridge the gap. With over a decade of experience, Nativex empowers brands to conquer the complexities of the Chinese market through:
Localized Market Research: Uncovering deep consumer insights and market trends.
Strategic Guidance: Developing tailored strategies for market entry and expansion.
Creative Excellence: Crafting culturally resonant campaigns that captivate and convert.
Performance Optimization: Continuously analyze and optimize campaigns for maximum impact.
Contact the Nativex team today and unlock the immense potential of the Chinese market for your brand!